Our dedicated Local SEO specialists leave no stone unturned when maximising your local search presence, including:

• In-depth local keyword research uncovering your most profitable search terms
• Cornerstone local listing optimization across Google My Business, Facebook and 50+ citation sites
• Identifying and resolving any duplicate or inaccurate listings hurting visibility
• Monitoring online sentiment and customer reviews
• Creating localised landing pages and blog content that resonates with locals
• Building high-quality local links from directory listings and niche community sites
• Tracking calls, store visits, and form submissions from localised organic traffic
• Ongoing optimisation based on real-time search data and trends

Regular SEO focuses on ranking your website for broader, more competitive keywords in order to drive traffic from national or international searches. Local SEO specifically targets ranking for locally-optimised keywords like “best restaurants in Manchester” to attract nearby customers searching for your products and services.

You can expect to see initial results from our Local SEO services within 1-3 months in the form of improved local rankings, more website traffic from nearby users, an uptick in phone calls and foot traffic. However, local search is an ongoing process, and we typically see the biggest results at the 6 to 12 month mark once all our localisation tactics have had time to penetrate the search engines and local consumer awareness.

Yes. While having an existing Google My Business profile is a good first step, there are still numerous optimization opportunities we leverage to enhance your visibility. This includes fleshing out your business description, adding high-quality photos, generating more 5-star local reviews, creating posts to engage GMB visitors, fully completing service area details and more. Our GMB optimization is just one piece of an integrated Local SEO strategy.

We strategically determine the optimal service area based on your business capabilities and resources. Covering too large or undefined of a region can hurt your local rankings and result in an influx of leads too far away. We define a realistic service radius or metro zone that focuses efforts on the highest value local customer bases.

In most cases, yes. Creating location-specific landing pages with the city name in the titles and content optimised around those geo-targets produces better local conversions. This allows you to granularly rank for localised keywords while providing nearby visitors with the most relevant information.

Our Local SEO experts perform in-depth keyword research to identify your most valuable local keywords and geo-modified phrases aligned with your products, services and locations. We uncover local search trends and volumes as well as assess ranking difficulty to focus on the terms that will drive the most traffic and conversions.

Citation sites refer to the many local business directories, review platforms and niche listing services that help influence local search visibility. By ensuring your NAP (name, address and phone number) information is consistently listed across the most authoritative citation sites, you strengthen your local SEO trust and authority signals.

Local reviews play an important role as social validation signals. Our reputation management services help proactively generate more 5-star local reviews on Google, Facebook and across high-value sites. This builds community recognition and enhances your local authority to improve rankings.

We recommend publishing new, locally-focused blog content on your site at least 2-3 times per month. Useful, engaging posts that answer questions from nearby customers and incorporate relevant geo-targeted keywords help boost your local SEO content marketing.