Search engine optimisation can seem like a right rigmarole at times. You’ve got to do all the keyword research, on-page faffing about, and link building. It’s enough to make your head spin!
But here’s one question about on-page SEO that makes even the most seasoned digital marketers scratch their heads – do you really need to optimise every single page on your website? Surely that’s overkill, right?
Well, my SEO-loving friends, I’m here to tell you that optimising every web page is not just recommended – it’s absolutely critical if you want your site to reach its highest search engine potential! I know, I know, it sounds like a lot of extra work. But stick with me, and I’ll explain exactly why optimising all your pages is well worth the effort.
Every Page is an Opportunity to Rank
Let’s start simple. The more pages you have optimised, the more keywords and phrases your site can potentially rank for. If your site has 100 pages, and you optimise each one for different terms, you could find yourself ranking for 100+ unique searches!
Now I know what you’re thinking – there’s no way I’ll ever create 100 pages of content for my small business website. Fair enough! But even if you’ve only got 10 or 20 pages, you should still be optimising each one intentionally.
Every individual page is a chance to get your site found in those coveted top search results. And if you’re not optimising them, you’re missing out on valuable real estate to reach more potential customers.
Corner the Market on Related Searches
Here’s an example to put this into perspective…
Let’s say your company sells handmade candles. Your main web page focuses on general candle-related keywords like “candles” and “home fragrance.”
But what happens when potential customers search for something more specific like “lavender candles” or “soy candle gift sets”? If you don’t have pages targeting those precise phrases, you’ll get buried while your competitors rank higher.
By creating and optimising pages around specific candle varieties and topics, you can corner the market on all searches related to your niche. That way, searchers are more likely to find your site no matter what type of candle query they enter.
Send Searchers Where They Want to Go
Optimising individual pages also helps send searchers directly where they want to go on your site. No more clicking around hoping to find what they need.
For example, someone who searches “candle company about us” clearly wants to learn more about the founders, values, etc behind your brand. If you have an About Us page optimised for that term, Google can directly serve that relevant content.
This creates a much better user experience by providing the right information up front. And the better experience searchers have on your site, the more likely they are to convert into paying customers. So optimised pages equal higher conversions!
OK, You’ve Convinced Me! But Where Do I Begin?
By this point, I hope I’ve convinced you that optimising every page is critical for SEO success! But actually getting started can still feel overwhelming.
Here are my top tips for optimising multiple pages without losing your marbles:
♀️ Start by conducting thorough keyword research to find high-volume, low-competition terms related to your business. Organise keywords into groups that make sense as dedicated pages.
♀️ Identify questions that potential customers are asking online around your products/services. Create pages that provide helpful, in-depth answers.
♀️ Craft compelling title tags and meta descriptions for each page, with target keywords included.
♀️ Build internal links between relevant pages on your site. This helps search bots crawl efficiently.
♀️ Acquire backlinks to your most important pages first, then expand to secondary pages.
I won’t pretend that optimising every single page won’t require some effort. But the payoff of increased organic traffic and conversions is well worth it! By providing the right content to searchers, you build trust and boost your profits.
So don’t let optimising all your pages feel overwhelming. Just start chipping away at it with my tips above. And if at any point you need a friendly nudge (or shove!), just shout! Happy optimising!
