Mega SEO
AI SEO Services UK
Search behaviour has changed dramatically. Millions of people across the UK now bypass Google entirely, typing their questions directly into ChatGPT, Claude, Gemini, and Perplexity instead. These AI assistants don’t just provide links—they deliver answers. And if your business isn’t being mentioned in those answers, you’re invisible to a rapidly growing segment of your potential customers…
What Exactly Is AI SEO?
AI SEO—sometimes called Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), or AI Search Optimisation—refers to the practice of optimising your website so that artificial intelligence systems can understand, trust, and reference your content. When someone asks ChatGPT for a recommendation or Google’s AI Overview summarises search results, you want your business to appear.
This isn’t about gaming algorithms or stuffing keywords. LLMs are trained on vast datasets and designed to recognise authority, expertise, and trustworthiness. They evaluate your brand’s presence across the entire internet—your website structure, your content quality, mentions in reputable publications, reviews, and structured data.
The terminology in our industry is admittedly confusing. You’ll hear GEO, AEO, LLM optimisation, and AI Overview optimisation used interchangeably. At Mega SEO, we use “AI SEO” because it captures everything: traditional search engines, AI assistants, and the emerging platforms that sit somewhere between.
One crucial clarification: AI SEO doesn’t mean using AI tools to do SEO. While we leverage AI to streamline research and analysis, your strategy and content come from experienced humans who understand nuance, brand voice, and what actually converts visitors into customers.
How Has Search Behaviour Changed in 2026?
The statistics paint a compelling picture. According to IAB UK data from September 2025, over 21 million UK users accessed ChatGPT monthly—a 78% increase year-on-year. Research from The Alan Turing Institute found that a third of respondents now use LLMs to search for answers and recommendations.
Google still dominates with over 90% market share for traditional search. But here’s the critical point: that figure measures search engine queries, not how people actually make decisions. Someone might search Google, then verify with ChatGPT, then ask Perplexity for alternatives. The customer journey has fragmented.
More significantly, we’re seeing the rise of zero-click search. Users increasingly expect AI to do the work for them. They don’t want ten blue links to sift through—they want a curated answer. An Ahrefs study found a 34.5% reduction in clicks from certain search types. When clicks become rarer, each one becomes exponentially more valuable.
Businesses optimising only for Google rankings risk becoming invisible in the moments when purchasing decisions actually happen. Your competitors who adapt now will capture market share that becomes increasingly difficult to reclaim.
How Do You Optimise for ChatGPT?
ChatGPT, powered by OpenAI, has become a primary research tool for millions. Users ask it for product recommendations, service comparisons, and local business suggestions. The question every business owner should ask: when someone queries ChatGPT about your industry, does your brand get mentioned?
ChatGPT draws information from its training data and, in newer versions, from real-time web browsing. To appear in its recommendations, you need:
Strong brand signals across the web – ChatGPT learns from patterns. If your brand is consistently mentioned alongside your industry terms in authoritative sources, it builds association. This means press coverage, guest posts on reputable sites, directory listings, and social proof scattered strategically across the internet.
Clear, comprehensive website content – Your site needs to answer questions directly and thoroughly. ChatGPT often cites sources that provide complete, well-structured information. Thin content that dances around topics won’t cut it.
Consistent NAP information – Name, Address, Phone number consistency across all platforms helps AI systems verify your business exists and operates legitimately. Inconsistencies create confusion and reduce trust signals.
Genuine expertise demonstration – LLMs are increasingly sophisticated at detecting fluff. Your content needs to demonstrate real knowledge—specific examples, data points, nuanced explanations that only genuine experts could provide.
Our on-page SEO services focus heavily on creating content that satisfies both human readers and AI systems. The overlap is substantial: what makes content valuable to people also makes it valuable to LLMs.
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Can You Rank in Claude AI Search?
Claude, developed by Anthropic, operates somewhat differently from ChatGPT but evaluates similar trust signals. Claude places particular emphasis on accuracy, helpfulness, and harmlessness—which means your content needs to be genuinely useful rather than manipulative or misleading.
Getting visibility in Claude requires the same foundational work: authoritative content, strong backlink profiles, consistent brand mentions, and technical excellence. However, Claude’s training data and real-time capabilities differ from OpenAI’s, which means visibility can vary between platforms.
The practical implication? You can’t optimise for just one AI assistant and assume others will follow. Each LLM has different training cutoffs, different data sources, and different evaluation criteria. A comprehensive AI SEO strategy addresses all major platforms simultaneously through broad-spectrum optimisation rather than platform-specific tricks.
This is where our technical SEO expertise becomes invaluable. We ensure your website architecture, structured data, and crawlability meet the standards all major AI systems require.
What About Google Gemini Optimisation?
Google Gemini represents a fascinating challenge because it’s integrated directly into Google’s ecosystem. Gemini powers Google AI Overviews—those AI-generated summaries that appear above traditional search results.
When someone searches Google and sees an AI Overview, that content is drawn from websites Google’s systems have deemed authoritative and relevant. Appearing in these overviews delivers premium visibility because you’re positioned before any organic listings.
Optimising for Gemini overlaps significantly with traditional Google SEO. Google evaluates:
E-E-A-T signals – Experience, Expertise, Authoritativeness, and Trustworthiness remain paramount. Your content needs to demonstrate first-hand knowledge and genuine authority in your field.
Structured data implementation – Schema markup helps Gemini understand exactly what your content covers. Proper implementation of FAQ schema, How-To schema, and organisation schema increases your chances of being surfaced in AI Overviews.
Content comprehensiveness – Gemini tends to cite sources that fully address a query rather than those providing partial answers. Long-form, thorough content that anticipates follow-up questions performs better.
Page experience metrics – Site speed, mobile-friendliness, and Core Web Vitals all influence whether Google considers your pages high-quality enough to cite in AI-generated summaries.
How Do You Optimise for Perplexity and Other AI Search Engines?
Perplexity has carved a unique position as a dedicated AI search engine that provides sourced answers with citations. Unlike ChatGPT, which can hallucinate sources, Perplexity explicitly links to the websites it references.
This citation-based model means getting mentioned in Perplexity can drive direct referral traffic—something other AI assistants don’t always provide. Perplexity evaluates:
Source authority – Pages with strong backlink profiles and established domain authority are more likely to be cited. Our off-page SEO services focus on building the kind of authoritative link profile that AI systems recognise and trust.
Content freshness – Perplexity prioritises recent, up-to-date information. Regularly updating your content with current data and examples improves citation likelihood.
Direct answer formatting – Content structured to directly answer questions rather than burying information in lengthy preambles performs better. Clear headings, summary paragraphs, and scannable formatting all help.
Beyond Perplexity, emerging AI search tools appear regularly. Microsoft Copilot, Grok (from xAI), and various specialised AI assistants all represent opportunities for visibility. A robust AI SEO strategy positions you to appear across all of them through foundational optimisation rather than platform-chasing.
AI DISCOVERY SEO
We optimise your brand for discovery inside AI answers through entity alignment, knowledge signals, prompt-ready content and interaction analytics to capture high-intent demand across emerging AI search platforms.
On Page SEO
We optimise content for AI retrieval using schema-first structure, intent mapping, semantic chunking, descriptive metadata and answer-ready formatting aligned with how large language models rank and select sources.
Technical SEO
Our technical AI SEO strengthens model architecture, indexation, retrieval speed, responsiveness and security to construct a robust platform upon which impactful LLM deployments thrive.
PERFORMANCE OPTIMISATION
We enhance delivery using caching, compression, server tuning and response optimisation to improve AI ingestion speed, model access efficiency and end-user conversational experience across platforms.
AUTHORITY BUILDING
We grow trust signals through expert citations, dataset inclusion, authoritative mentions, community presence and digital assets to increase selection probability inside generative AI responses.
SEO Reporting
Our reporting tracks visibility inside AI answers, citation frequency, retrieval coverage, engagement signals and competitor presence to measure performance across ChatGPT, Perplexity, Gemini and beyond.
E-commerce SEO
For AI-driven commerce, we optimise product entities, intent coverage, structured feeds and authority signals to surface your catalogue inside conversational buying journeys and recommendation engines.
White Label SEO
Our turnkey white label AI SEO powers agency offerings with scalable, customisable and expert-led optimisation delivered under your brand to help clients win visibility in generative search.
No Contract AI SEO PACKAGES
Maintenance
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1 Human-Written Blog
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Site Health Check
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Plugin Updates
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URL Indexing
Premium
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5 Human-Written Pages
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Keyword Tracking & Analytics
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On-Page SEO
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Off-Page SEO
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Regular Tecnhical Site Audits
6-Month Retainer
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Everything in Premium Plus:
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2 Extra Human Written Articles p/m
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Monthly Reports
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6 Month SEO & Content Roadmap
SEO For AI Platforms - FAQs
We answer your burning questions about AI search engine optimisation at Mega SEO!
Traditional SEO optimises for search engine results pages—aiming to rank in the ten blue links (or featured snippets) Google displays. AI SEO expands that goal to include AI-generated answers, summaries, and recommendations across multiple platforms.
The core principles overlap enormously. Quality content, strong backlinks, technical excellence, and genuine authority drive success in both arenas. The differences lie primarily in execution details:
Answer-focused vs. click-focused – Traditional SEO often optimises to earn clicks. AI SEO optimises to provide complete answers that AI systems want to cite—sometimes without generating a click at all. This requires rethinking content goals.
Multi-platform visibility – Traditional SEO focuses primarily on Google. AI SEO considers ChatGPT, Claude, Gemini, Perplexity, and emerging platforms simultaneously.
Structured data importance – While helpful for traditional SEO, structured data becomes critical for AI SEO. It’s how AI systems quickly understand what your content covers.
Brand signals matter more – AI systems evaluate your entire online presence more holistically. Traditional SEO could succeed with a strong site but limited brand presence. AI SEO requires visibility across the web.
The businesses establishing AI visibility today will dominate as these platforms grow. Early optimisation builds the authority signals AI systems rely on—and those signals compound over time. Waiting means playing catch-up against competitors who started earlier.
At Mega SEO, we don’t treat AI SEO as a separate premium service. It’s integrated into our comprehensive SEO packages because the foundational work overlaps. Our flexible, no-contract approach means you invest only in what makes sense for your business goals.
No ethical provider can guarantee specific AI citations because these systems aren’t transparent about their evaluation criteria. What we can guarantee is implementing best practices that maximise your chances across all major AI platforms.
Not replacing—supplementing. Google search remains dominant, but AI tools are capturing increasing market share for certain query types. The smart approach is optimising for both rather than choosing one.
Google penalises low-quality, unhelpful content regardless of how it’s produced. AI-generated content that provides genuine value can perform well. Content that’s obviously generic AI output with no human refinement typically fails. We always ensure human expertise shapes every piece of content.
AI visibility builds through the same authority signals that drive traditional SEO—meaning it’s a cumulative process over months rather than days. Initial improvements often appear within 3-6 months, with compounding gains thereafter.
Not separate content—better content. Content optimised for AI systems also performs well in traditional search because both reward depth, authority, and user value. The optimisation overlaps.
Any business where potential customers research online benefits. Service-based businesses, e-commerce, B2B companies, and local businesses all gain from AI visibility. If people search for what you offer, they’re increasingly doing so through AI assistants.
We use specialised tools that monitor brand mentions across AI platforms, track citation frequency, and analyse how your visibility compares to competitors. Combined with traditional analytics, this provides comprehensive performance visibility.
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The Mega SEO Mindset
We are passionate about SEO and dedicated to driving real results through ethical practices. Our tailored strategies are designed to maximise your website visibility, traffic, and conversions.